Mumbai:
The upcoming season of Lakme Fashion Week will see integration of technology and design as international designers in collaboration with ElektroCouture, a fashion technology house will present futuristic fashion on the runway.
Based in the heart of Europe’s fashion tech hub Berlin, ElektroCouture along with six international designers like Lina Wassong, Melissa Coleman, Valerie Lamontagne, Igor Knezevic, Kristin Neidlinger and Chritian Bruns from various countries have joined hands for the first time to present a collective showcase of fashion and technology. The designers have stepped into the future to find new ways of digitalizing environment and human body.
“Fashion worldwide has entered a new age of tech design; the future of fashion is here. ‘ElektroCouture & Friends’ show is a powerful story of progressive and new age fashion, Saket Dhankar,” Vice President and Head Fashion, IMG Reliance said in a statement.
“This season, we turn the spotlight on the biggest global fashion trends and showcase them on the Indian ramp. Wearable tech trends are sure to bring about multi-fold changes in the industry and give Indian designers a new perspective on the already existing wave,” he said.
Some of their work comprise digital knitting and weaving, traditional hand processes to achieve radical shapes to 3D printing etc. This collaborative collection will be showcased on April 30 and it is one of the key highlights of the season.
