New Delhi:
Information technology giant Infosys on Wednesday unveiled a mobile-first, modular e-commerce platform to help clients leverage new technologies like artificial intelligence and machine learning to enhance shopping experiences.
The platform has been developed by Skava, a Silicon Valley-based e-commerce startup. Infosys acquired it for USD 120 million in June 2015. "By taking a platform-centric approach, leveraging Skava Commerce, retail clients can develop and quickly roll out new offerings on an ongoing basis, enable a consistent brand experience across channels, and deliver unique and delightful experiences within each individual channel," Infosys CEO Vishal Sikka said.
"The platform can integrate into present technologies, while providing a future-ready architecture for next-generation shopping experiences leveraging artificial intelligence (AI) and machine learning, natural language processing and virtual reality (VR)," the IT major said.
The platform also has a mobile-first responsive web store and native mobile shopping applications that can be managed by non-technical business users through its Studio, an intuitive web-based experience management tool.
"The architecture of Skava platform helps simplify and accelerate the deployment of e-commerce services cost effectively and without large up-front investments," a company statement said.With its global consulting and integration capabilities, gained through partnerships with companies such as Aimia, Darden, and Vodafone, the outsourcing firm will pitch the platform to its global client base of retailers and CPG (consumer packaged goods) firms who need a modular approach to maximise the value of digital customer engagement.
