New Delhi:
News Nation’s new regional channel for Uttar Pradesh and Uttarakhand was launched on February 19, 2014. The channel is named NN UP Uttarakhand.
The operation of Uttar Pradesh/Uttarakhand channel will be from two main offices in Lucknow and Dehradun and will also be operated from bureaus in 10 other cities, including Varanasi, Jhansi, Meerut and Agra.
News Nation’s Senior Editor Ranjeet Kumar is heading the editorial team of Uttar Pradesh/Uttarakhand channel.
The channel will be available to all cable TV viewers in the two states as well as to subscribers of DTH television service provider.
With an investment of about Rs 50 crore in the regional news channel, a marketing campaign will follow a month after the launch.
The new channel will initially be free of advertisements.
“We have a rule that we let the people sample the content we have, get the ratings and then reach out to advertisers,†says News Nation CEO and Editor-in-Chief, Shailesh Kumar.
The programming of the channel will be youth focussed. The vibrant colours of the two states will reflect in the logo as compared to the neutral logo of the national channel.
The Uttar Pradesh/Uttarakhand news channel will not have the usual programming focussed on entertainment, crime and astrology. The channel will have hard news but minus any sensationalism.
After getting good response from the national channel, News Nation is optimistic that its first regional channel will also achieve similar success.
News Nation, the national Hindi news channel, celebrated its first anniversary on Friday, February 14, 2014.
