TVS Motor on Wednesday launched its first ever fully-faired sports bike TVS Apache RR 310. With the launch of this much-awaited bike, the company has entered into the super-premium segment.
The newly launched TVS bike, which is priced at Rs 2,05,000 (ex-showroom), boasts superior performance and riding dynamics, combined with a powerful, expressive design.
Speaking at the launch event, Sudarshan Venu, joint managing director, TVS Motor Company, said: “The launch of TVS Apache RR 310 marks a major milestone, as it ushers in a new era at TVS Motor Company. Our endeavour is to fulfill the aspirations of discerning customers by offering high-quality, technologically-innovative products. The TVS Apache RR 310 is the most advanced and exclusive offering in our product portfolio, as it is a manifestation of 35 years of learnings from the race track, coupled with cutting-edge technology. We are confident that customers will find it to be a perfect combination of racecraft technology and riding dynamics.”
The 312cc engine sports bike, which is equipped with single cylinder, 4 stroke, liquid cooled and 4 valve, has the maximum power of 25 kW at 9700 rpm and the maximum torque of 27.3 Nm at 7700 rpm.
“Today is a proud moment for us at TVS Motor Company. Driven by our promise of delivering more to customers than their expectations, TVS Apache RR 310 is the beginning of our breakthrough into the super-premium category. We started building our premium brand - Apache RTR with 150cc and succeeded in raising the customer aspirations with 180cc and 200cc bikes. TVS Apache RR 310 is another step in our effort to deliver beyond customers’ expectations and offering them a chance to upgrade from premium to super-premium category. TVS Apache RR 310 is a testimony to our Racing DNA and R&D capabilities, positioned to fulfill the ever-growing aspirations of the new age customers globally,” KN Radhakrishnan, president & chief executive officer, TVS Motor Company said.
Talking about the booking, it will commence by the end of December and the company aims to sell 10,000 units in the first year, TVS executives said at the launch.