Kia Motors, the South Korean car manufacturer is all set to make a grand debut in the Indian market with its three new cars. The company is expected to launch these cars including mid-size SUV and sedan between 2019 and 2022.
Kia is hoping to achieve annual sales of 3 lakh cars over the three years following its debut in 2019, Tae Hyun Oh, the chief operating officer, Kia Motors Corp, said. "We have studied the Indian market very deeply, and would like to be one of the mainstream brands here with trend-leading premium-feel products," TOI quoted Oh as saying.
In order to makes its debut a grand one, a greenfield facility is being set up by the company in Andhra Pradesh. The mid-size SUV of Kia Motors will directly compete cars like Hyundai’s Creta, which may be introduced in the second half of 2019.
The company is focusing on the young generation and it may directly reflect in the interior and exterior looks of its cars. It may also use locally sourced parts in order to reduce costs, according to reports.
"Our brand slogan is `the power to surprise', and we intend to follow this principle as we set foot and expand here. After Mexico, where we began operations two years ago, India is the last piece in the puzzle as far as our global operations are concerned. It is certainly one of the most important markets for us now," TOI quoted Oh as saying.
It will be exciting to see how the company will compete with already established heavyweights including Maruti Suzuki, Honda, Tata Motors, Mahindra & Mahindra and Hyundai.