The wonders of trade and social media are seen at full flow when on Monday, one of India's most prestegious brand reached out to the state owned Indian Railways (IR) with a business proposition.
Amul's communications department took to micro blogging site Twitter to reach out to the Ministry of Railways to use its refrigerated parcel vans to transport Amul Butter across India.
Please give name & contact detail of persons concerned , Our team will meet them @Gmwrly— Ministry of Railways (@RailMinIndia) October 23, 2017
The reply of the Indian Railways was rather prompt on Twitter and quoted the by saying,"IR will be utterly butterly delighted to get the taste of India to every Indian," the ministry's handle @RailMinIndia tweeted.
IR will be utterly butterly delighted to get the taste of India to every Indian. https://t.co/dwUGzcBhBi— Ministry of Railways (@RailMinIndia) October 23, 2017
It should be noted that IR is very active on various social media platforms like Facebook and Twitter as a part of its passenger outreach exercise and constant endeavour to improvement of service.
But instances of receiving a business proposition with the help of such platforms may be a rarity.
As per official sources in the Ministry of Railways, most of the refrigerated parcel vans are lying defunct eversince the services has been introduced few years back.
The purpose of the refrigerated van service is to carry perishable goods like fruits, vegetables, frozen meats/poultry and chocolates.
However, this service exists only on specific routes. "We would certainly like to capture this traffic.
Let us see what can be done," the official added. The senior divisional manager of the Ahmedabad Division will meet officials from Amul tomorrow to discuss further on the proposal.
The South Western Railway has some refrigerated vans, they can be repaired and used by the Railways to assist Amul.