Bollywood celebrities have an extra ordinary influence on a common man’s life. That is why the brand advertisers rely upon Bollywood star for their endorsement. Amitabh Bachchan is one of the most popular endorsement star whose simple style and baritone voice is loved by the audience.
Bollywood actors considers endorsing brands as a measure to make their presence felt and maintain their stardom. It is also considered as one of the most impactful ways to grow one’s celeb quotient.
Amitabh Bachchan is the first choice of many corporate brands and also for govts looking to push social messages.
Currently, the ‘Piku’ star endorses around 10 brands – ranging from Lux Cozi, One Plus, Kalyan Jewelleres, Lloyd Air conditioners, Just Dial and many more.
If sources are to be believed, the megastar charges Rs. 2 crores per day to endorse a brand.
Sam Balsara, Chairman of Madison World, one of the leading advertising firms in India said, “He (Bachchan) brings two key elements to the brand: Statesmanship and maturity through his iconic status, which no other cricket or Bollywood celebrity can match. He brings credibility to the brand. Whenever someone is looking to project that, his name will be on the top’’.
Talking about his upcoming movies, Amitabh Bachchan is currently busy shooting for ‘Thugs of Hindostan’ which also features Aamir Khan, Katrina Kaif in lead roles.