Professional-oriented networking giant LinkedIn followed footprints of Facebook and Twitter and launched its ‘Lite’ version app on Thursday. The step was taken in order to attract more users.
The light version of the Android app is under 1 MB in size and is designed to reduce data usage by 80 per cent. Earlier in September 2016, the company launched its lighter version of its mobile website.
LinkedIn issued a statement, “LinkedIn Lite app is first being rolled out to members in India... LinkedIn plans to roll out the mobile web version and the Android app in over 60 countries shortly.”
The move will help LinkedIn find a place in more smartphones in developing countries like India that often faces network issues. Also, with a significant chunk of the population using devices with low on-board memory, the small size of the app will help LinkedIn find more takers.
India is the second largest market for LinkedIn with more than 42 million members. Interestingly, the ‘Lite’ app has been developed by LinkedIn’s R&D team in Bengaluru. It also offers all key features like news feed, jobs, profile, network, messaging, notifications, and search.
“Besides providing a fast, data-light solution for professionals in slow network areas, we hope the LinkedIn Lite app will democratise access to economic opportunity,” LinkedIn India Country Manager Akshay Kothari said.
With PTI inputs.