Having carved a niche for herself in the health and fitness space, Shilpa Shetty is now a brand ambassador of a probiotic dairy brand. Clad in a grey Avaro Figlio minidress accented with a Furla bag and Reiss stilettos, the actress looked stylish and sophisticated.
The fitness enthusiast launched Yakult’s probiotic product and shared its health secrets and benefits on March 28 at a press meet in the Capital.
As India is struggling to cope up with lifestyle disorders and health issues due to unbalanced diet, stress, lack of sleep, inadequate physical activity, irregular working hours and improper nutrition, there is an urgent need to find solutions that can counter the growing threat.
Spreading awareness about how the wellness of our intestinal system is essential to improve immunity, Shilpa said, “I was intrigued to know that a healthy intestine is the key to good health not only because it is responsible for absorption of nutrients but also for the fact that more than 70 per cent of the immune cells are found there.”
“We take care of all our body parts — eyes, ears, nose, throat, kidney, liver, stomach, but we tend to ignore intestines — and that takes a toll on most of us,” she added.
Poitnig out the difference between yogurt and probiotics, the 41 year old said, “As compared to yogurt, probiotics are a good source of live bacteria and if you consume it on a daily basis, you won’t be vulnerable to fever, cough, cold and other health issues.”
"To put the spotlight on the goodness of the guts through probiotics, she lightheartedly added, “In fact, I keep joking with my family, if you have guts, try Yakult.”
Speaking on the association with the Bollywood celebrity, Minoru Shimada, managing director said, “We are proud to have Shilpa Shetty as our brand ambassador as she is synonymous with good health, fitness and an active lifestyle. Shilpa is completely in sync with ‘Shirota-ism’ — our core ideology which focuses on the idea of “prevention being better than cure” and “a healthy intestine that leads to a long life”.