Bharti Airtel on Monday announced its partnership with digital entertainment platform Hotstar to bring a huge digital content to the former’s customers.
This move will expand both the company’s footsteps, ranging from the wide offering of the Airtel TV app to the digital content of Hotstar.
With the new partnership, Airtel TV currently has access to one of the largest and entertaining digital content portfolios in India with 350 plus LIVE TV channels and about 10,000 popular movies and shows from India and abroad.
Hotstar’s rich digital content library comprises of over 100,000 hours of content in nine languages, with access to live sports and the best of Indian cinema and TV shows from channels across the STAR network.
This package will be included in the Airtel TV app and will be available to all the Airtel customers for free through the app. The package will also include 22 channels and over 3000 hit movies and shows.
The content will be made free for both prepaid and postpaid customers of the Airtel TV app till June 2018. Customers need to download the latest version of the app to enjoy the upgraded content.
Sameer Batra, CEO, Wynk Music, said, “We are delighted to have Hotstar onboard as a long-term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV's new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them.
Ajit Mohan, CEO, Hotstar, commented on the partnership and said, “Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies, and interests, there are natural synergies and we are very excited about this partnership.”
The Hotstar catalog provides shows from channels across multiple genres, popular movies and TV shows in Hindi and other regional languages like Kannada, Malayalam, Marathi, Tamil, Telugu, etc.
In addition to this, the customers also get access to a wide range of library of sports content and LIVE matches.