International Data Corporation (IDC)’s report has claimed that Xiaomi has emerged as the market leader in the top 50 Indian cities in the Q3 2017 period. Further, it is closely followed by Samsung, Lenovo (including Moto), Oppo and Vivo.
More than 50 percent of overall smartphone sales in the country have occurred in the top 50 Indian cities in the third quarter of this year.
The Tier I cities which include the country’s top metros are considered to be the ‘key volume driver’ for the Indian smartphone market. Delhi and Mumbai contributed one-fourth of the total sales in top 50 cities.
Moreover, IDC has revealed that as far as the Tier II cities are concerned, Bhopal, Gurugram and Jaipur have reported a massive growth of more than 40 percent from the previous quarter.
With the rise of 4G data penetration in India mainly from Tier I and Tier II cities are attracting brands who are currently diversifying their sales and marketing strategies.
IDC in its India Monthly City-Level Smartphone Tracker has claimed that in the top 50 cities, Xiaomi ousted Samsung to take 26.5 percent of the market.
Reports state that it has registered 120 percent growth in the period, while the Redmi Note 4 contributed to 40 percent of its volumes - becoming the highest selling smartphone across the cities.