Automobile manufacturer Tata Motors launched the special edition of the Zest, Zest Premio, on Monday. The company priced the special edition at Rs 7.35 lakh.
The special edition of the car is launched on the occasion of success in the sales of the Tata Zest. The Zest Premio is only available in the diesel variant. The Tata Zest is priced at Rs 5.74 lakh, while the Zest Premio is priced at Rs 7.35 lakh.
The Zest Premio comes with features like glossy black dual tone roof, with piano black hues on the outside mirrors on the exterior, and a tan finished mid pad on the dashboard in the car’s interior.
The car will be available in two colour variants in the Indian market, Titanium Grey, and Platinum Silver. The headlamps of the car come in smoked multi-reflectors, with a piano black hood strip at the front which accompanies the dual-toned bumper.
The Zest Premio comes with piano black boot lid garnish at the rear end, along with a special edition badge. The silver wheel covers add a new look to the wheelbase. The customers also get an option to buy a piano black spoiler as an accessory.
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The 1.3-litre, 4-cylinder diesel engine makes 74bhp with a maximum torque of 190 Nm. Paired with a 5-speed manual gearbox, the Zest Premio comes with all-new premium seat fabric with the Premio branding.
Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said, “We are extremely delighted to introduce the special edition of ZEST with a fresh and energetic look and are confident that this will attract our customers for its value proposition. Being the only compact sedan to be awarded 4 stars in safety by Global NCAP, the ZEST continues to provide its customers with enhanced value offering. With more than 85,000 happy customers, Tata ZEST has proven to be a loved brand and with this new special edition ZEST, we expect to strike a new chord with the young and aspirant customers. We will continue to gauge changing customer preferences and keep introducing new features in our best-in-class products to give our customers enhanced value offering.”