Borussia Dortmund considering 'long and sustainable' relationship with India

| Last Updated:

New Delhi:

German club Borussia Dortmund could enter the Indian market and the Bundesliga club's chief marketing officer Carsten Cramer says they are looking at a long relationship with their next 'obvious destination' in Asia after Japan and China.  

Dortmund officials in the recent years have made many trips to Asia and they are now planning to make their mark in India, after observing the market for some time.

"India is a market that we have been observing and monitoring in the last few years and the growth of football is very much prevalent. After establishing our Asia presence in 2014 and thereafter China in 2016, India seems the obvious destination," Cramer told a leading press agency.

Cramed further stated that the club will simply not borrow its model in China and Japan as far as india is concerned.

"We have made our presence in many Asian markets -- South East Asia, Japan, China, and Mongolia and all these cities are unique in its own way. We are not copy pasting our plans and business models from these markets into India.

"It will be given its own merits and we came to learn, study and understand the culture, industry from the different stakeholders and at the same time take back some impressions.

"We will work out a strategy for the Indian market. It will be a bottom up approach hence it should begin in this fashion."

The German club is looking to lure the Indian market after the country hosted its maiden FIFA tournament - the U-17 World Cup in 2017, during which their was a hike in interest for football in India. 

The Dortmund officials met a few Indian clubs, including Bengaluru FC during their visit in the country recently.

"When the right strategy is in place and most of the boxes in our checklist are ticked, we can address this," said Cramer, when asked if they are mulling a tie-up with an Indian club anytime soon.

"However, we are looking at a long and sustainable relationship in India and we want to make it right from the beginning. We should have something in place in the coming months."

"This is the DNA of Dortmund and we stand united to fight against these atrocities. The pain may have disappeared but the memory remains."

Borussia Dortmund finished fourth in the Bundesliga and were able to secure a Champions League spot. 

"It has never been easy having to replace one of the best managers in world football (Juergen Klopp in 2015) but as they say, the show must go on. We did pretty well thereafter for a couple of seasons and then injuries, player movements and some poor form last season got us into a bad patch and that cost us.

"However, with the challenging campaign last season, we still manage to get into the champions league and that I must say was a bonus. Hopefully the difficult times are behind us."

First Published: