New kid in the block 'Moto by Lenovo'

08 January 2016, 12:49 PM

It will be one of the great transformation of the year 2016 as Lenovo owned Motorola is all set to change the name of the brand to Moto by Lenovo. In 2014, Lenovo bought it from Google $12.5 billion.

With the re-branding, there will be no longer Motorola branding on any of its devices. The firm will slowly phase out Motorola and use Moto in all of its devices.

With the new brand in market, the firm will use Moto only for high-end handsets and for budget segments they have Vibe.

According to the firm, though this step they will make the brand stronger. They will use the iconic M symbol on the devices. The company also confirmed that going forward smartphones such as Moto X will sport blue Lenovo logo.

First Published: Friday, January 08, 2016 12:43 [IST]
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