Companies making beeline to sign Rio Olympics star Sindhu for endorsements

26 August 2016, 06:10 PM
Rio Olympics silver medalist PV Sindhu (Source: Getty)
Rio Olympics silver medalist PV Sindhu (Source: Getty)

Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player’s brand management firm wants to go slow as it wants her brand valuation to rise further.

The silver medal at Rio Olympics has pushed Sindhu’s brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu’s brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

“They are major endorsements at the national level.  There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation.  So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September,” Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth. Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

“We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years.  So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up,” he further said. 

First Published: Friday, August 26, 2016 06:06 PM

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