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US tech giant Apple Inc and leading consultant Deloitte LLP announce strategic partnerhsip to boost enterprise sales

New Delhi, News Nation Bureau | Updated : 29 September 2016, 11:32 AM

US tech giant Apple Inc and professional services network consultant Deloitte LLP announced a strategic partnership on Wednesday in which the Deloitte will envisage a new practice to help corporate clients work with Apple products, the tech firm's latest attempt to boost enterprise sales as its flagship product, the iPhone, shows signs of maturation.

More than 5,000 Deloitte advisers will be included in the Apple initiative, the companies said. The consulting firm also launched EnterpriseNext, a program aimed at helping clients make better use of Apple products and services.Apple has announced a consistent stream of enterprise partnerships in recent years as it aims to enhance its revenues from a market that some say it has traditionally overlooked.

Apple had struck a partnership struck with IBM in 2014 with the intention of getting more focussed on corporate clients. Deals with Cisco and SAP have followed.

The deal with Deloitte will ensure that Apple is top of mind as companies think strategically about their practices, Apple CEO Tim Cook said in an interview.

"What's needed now is more of a focus on transforming the enterprise and helping businesses identify which areas have the highest either return on investment or highest impact on customer satisfaction," Cook said.

"Deloitte is well positioned for this."As part of the EnterpriseNext program, customers can meet with designers and engineers who specialize in Apple's operating system."The intent there is to, in one location, bring the best engineers, the best products and the best thinkers to try and address clients' problems," Punit Renjen, CEO of Deloitte Global, said in an interview.

Apple faces mounting pressure to find new streams of revenue after sales of the iPhone, which drives more than half of its revenue, declined for the first time this year.The tech giant appears to have concluded that the quickest way to progress in enterprise is to partner with companies rooted in the space, said analyst Jan Dawson of Jackdaw Research.

First Published: Thursday, September 29, 2016 11:17 AM
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