Digital payments platform Paytm said on Tuesday it has processed sales of over Rs 220 crore at retail partner outlets during its four-day campaign.
The Alibaba-backed company registered three-time surge in payment transactions across offline partner stores during its 12/12 Cashfree Festival, processing over Rs 220 crore in retail sales at partner stores during four days (December 9-12), it said in a statement.
The company was processing over 3 lakh transactions per day in offline retail transactions worth around Rs 15-16 crore before the event, a company spokesperson said.
"During the festival, we processed more than one million transactions every day worth close to Rs 55-60 crore," she added. Paytm had partnered with several major offline stores including Big Bazaar, Pantaloons, Spencer's, Peter England, Allen Solly, Croma, The Mobile Store, Mothercare and Clarks among others.