Royal Enfield on Tuesday launched Classic Signals 350 motorcycle priced at Rs 1,58,861 (ex-showroom Bengaluru) across the country in two new colours.
The new model would be available in two colours - Airborne Blue and Stormrider Sand - with a dedicated collection of gear and over 40 accessories, including panniers and steel engine guards, Royal Enfield business head (India) Shaji Koshy told reporters here.
With more than 50 per cent growth over the last five years, Royal Enfield is fast becoming an important player in the global mid-size motorcycle market, Koshy said.
The company is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride, he said.
Royal Enfield operates through 17 company-operated stores and 705-plus dealers in all major cities and towns, Koshy said.
The company exports to over 50 countries including USA, the UK, European and Latin American countries, he said, adding that it also exports to the Middle East and South-East Asia, he added.
President of the company Rudratej Singh said it has been associated with the Indian Armed Forces since 1950s and continued to be the largest supplier of motorcycles to the them till date.