Ford launches special Aspire Blu edition in India at Rs 7.40 lakh, know more

New Delhi, News Nation Bureau | Updated : 10 May 2019, 04:45 PM
Ford launches special Aspire Blu edition in India at Rs 7.40 lakh (Twitter)
Ford launches special Aspire Blu edition in India at Rs 7.40 lakh (Twitter)

Automaker Ford India on Friday said it has launched a new variant of compact sedan Aspire, with price starting at Rs 7.40 lakh (ex-showroom Delhi).

Available in the manual transmission of Titanium variant, the petrol Aspire Blu is priced at Rs 7.40 lakh, while the diesel trim is tagged at Rs 8.20 lakh, the company said in a statement.

“The Ford Aspire Blu edition celebrates the spirit of style, power and performance,” Ford India Executive Director, Marketing, Sales and Service Vinay Raina said.

The model comes with a five-year warranty on offer, delivering complete peace-of-mind to consumers, he added.

Recently, the US automaker announced that it will continue to sell diesel models in India and has no plans to pull the plug on such vehicles, a senior company official Tuesday said.

The automaker, which sells models like EcoSport and Endeavour in the country through a wholly owned subsidiary, said it would also be ready with BS VI-compliant diesel powertrains for its model range before the April 1, 2020 deadline.

"We will continue to offer the power of choice to consumers and will not stop diesel models. Ford will also be fully ready with its range of BS-VI compliant diesel powertrains ahead of April 2020 implementation," Ford India Executive Director, Marketing, Sales and Service Vinay Raina told PTI.

With diesel cars set to become costlier from next year with the implementation of stricter BS-VI emission norms, major automakers in India are contemplating about the future of such vehicles in their portfolios.

Already, the country's largest carmaker Maruti Suzuki India (MSI) has announced to phase out all diesel models by April 1, 2020. The company says the increase in cost would put most of the diesel cars, especially the smaller ones, out of reach of small car buyers in the country.

(With inputs from PTI) 

First Published: Friday, May 10, 2019 04:45 PM
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