Maruti Suzuki Dzire has been in the Indian market for more than ten years now and so far the compact sedan has reached around 19 lakh customers. In the year 2018-19, Maruti Suzuki sold over 2.5 lakh units of the Dzire subcompact sedan averaging a monthly sales of 21,000 units. It leads the pack in the segment and boasts of a market share of 55 per cent, while the Amaze is number 2.
Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said: "The brand Dzire has been a major contributor to Maruti Suzuki's journey and we express our gratitude to customers. With the launch of Dzire, we created a new 'compact sedan' segment. This segment is continuously evolving and growing. Over the years, Maruti Suzuki Dzire has led this growth and it continues to be relevant and attractive to customers. A testimony to its strong customer connect is that the sales of third generation Dzire went up by nearly 20%."
"We keep an ear to the ground to sense customers' demands and translate them into features in our cars. The hugely popular AGS technology is available across six variants of the Dzire. Nearly 13 per cent of buyers have chosen the automatic variant. Interestingly, for half of the new Dzire customers, the compact sedan is their first car purchase. This shows a paradigm shift of the Indian customers who are ready to start their car ownership with a sedan," he added.
Maruti Suzuki Dzire is offered in a 1.2-litre petrol and a 1.3-litre diesel engine along with automated manual transmission or AMT offered on both models. The compact sedan is priced between Rs 5.70 lakh (ex-showroom, Delhi) and Rs 9.54 lakh (ex-showroom, Delhi).
The Maruti Dzire is offered in a 1.2-litre petrol and a 1.3-litre diesel engine along with automated manual transmission or AMT offered on both models. The petrol engine churns out 83 bhp and 113 Nm of peak torque, while the diesel engine produces 75 bhp and 190 Nm of peak torque. The petrol model has a claimed mileage of 22 kmpl, while the diesel Dzire has a claimed mileage of 28 kmpl. Both the engines are mated to a 5-speed manual gearbox along with an option for a 5-speed AGS (Auto Gear Shift).
Importantly, the automatic variant of the Dzire has also received significant success with close to 13 per cent buyers opting for the AMT version.