India’s auto sector has been witnessing rough times since the start of 2019. Various automakers including Maruti Suzuki, Hyundai, Tata Motors and others are in huge loss. The festive season has arrived and carmakers are all set to offer huge discounts and benefits as well. It is to be noted that major carmakers including Maruti Suzuki, Hyundai and Toyota already announced comprehensive discounts. Planning to buy Tata vehicles? Don’t worry you will also get discounts. Yes, you read it right. Tata Motors have also announced huge discounts across its product line-up including Hexa, Nexon, Tiago, Tiago NRG, Tigor and Harrier.
It is to be noted that Tata motors is offering benefits up to Rs 1.50 lakh on the Hexa, up to Rs 85,000 on the Nexon, up to Rs 70,000 on the Tiago, up to Rs 70,000 on the Tiago NRG, up to Rs 1.15 lakh on the Tigor and up to Rs 50,000 on the Harrier. Great news. Isn’t it?
Apart from discounts, the automaker is also providing exchange benefits along with specific schemes for Government employees and corporate workers. Additionally, Tata Motors have partnered banks to offer up to 100 per cent finance options.
S.N Barman - Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, "The start of the festive season is an exciting time for us, as we get to be a part of our customers' celebrations by providing them with various offers & benefits. Our offerings this year are bigger and better than the previous year and by far the best in the Industry.”
“We have received a tremendous response from customers in Onam and Ganesh Chaturthi, and as the festive season spreads to the entire country, the 'Festival of Cars' campaign should help to bring the much-needed cheer among our customers, against the backdrop of the current market conditions. We are hopeful that this year's festive offers will provide a huge boost to the buyer morale, thus cultivating for them a strong sense of association with our brand. We wish all our customers and partners greetings for the season," he added.
Due to the slump in India’s auto sector, Tata Motors witnessed its market share going down by 1.39 per cent at 5.41 per cent between April and August 2019. With the huge discounts across its product line up, Tata Motors is looking forward to revive its sales and gain its lost market share.