Toyota Kirloskar Motor on Thursday launched a limited edition of its popular SUV, Fortuner, priced at Rs 33.85 lakh (ex-showroom Delhi) to mark a decade of sales of the vehicle in India. The new Fortuner TRD 'Celebratory Edition' has been designed and developed by Toyota Racing Development (TRD) and will be available in diesel variant with automatic transmission, Toyota Kirloskar Motor(TKM) said in a statement.
Commenting on the launch, TKM Deputy Managing Director N Raja said the Fortuner has been dominating the SUV segment since its launch way back in 2009 and has emerged as the "SUV of choice for Indians across the country".
"Owing to an increase in average per capita income, this segment has grown over the years; and among Toyota's offerings, the Fortuner has enjoyed unwavering loyalty from customers...," he added.Raja further said, "We are confident that the new Fortuner TRD... will be aspirational for our customers and draw more admirers."
The limited edition will have new front bumper and rear bumper spoiler, dual tone roof, sporty black and maroon leather seats interiors and charcoal black alloy wheels, among other features. It is powered by a 2.8 litre diesel engine.TKM said, since its launch in India, the Fortuner has sold close to 1.6 lakh units, garnering about 60 per cent of share in its segment.
The company also introduced an enhanced version of the Yaris -‘The Happenin New Yaris.’ It’s available in manual transmission (MT) and Continuously Variable Transmission (CVT) options across four variants, and comes with six exterior colours.
The Yaris, now available in grade- J Optional, starts from Rs 8,65,000 in the MT & Rs 9,35,000 in the CVT, the Bengaluru-headquartered company said in a statement. The Yaris grade- V Optional, which offers a new dual-tone & diamond cut alloy wheels, is available at Rs 11,97,000 in the MT and Rs 13,17,000 in the CVT.
The company reported 21 per cent decline in total sales at 11,544 units in the month of August. The company had sold 14,581 units in the same month last year, Toyota Kirloskar Motor (TKM) said in a statement.
Sales in the domestic market stood at 10,701 units as compared to 14,100 units in August 2018, down 24 per cent. However, exports during the month increased nearly two-fold to 843 units as against 481 in the year-ago month, TKM said.
(With inputs from PTI)