tik tok (Photo Credit: File)
New Delhi:
Since first exploding in popularity in 2020, TikTok has only got bigger and better. It has garnered more users, influence, and cultural impact.And it doesn’t seem to be slowing down. it’s no wonder, therefore, that many people (and businesses) dream of TikTok fame, especially considering what the app has already done for numerous creators. But all these exciting opportunities require a crucial stepping stone – a large(r) and loyal following. Unfortunately, this is often easier said than done. After all, millions of other TikTok creators are trying to accomplish the same goal. But that doesn’t make it impossible. As long as you stick to the most useful guidelines on how to get more followers on TikTok, you can increase your chances of success.
How to Get More Followers on TikTok Organically
When looking into how to get more followers on TikTok, you’ll quickly realize you have two options – grow organically or use paid methods. The former option is generally preferred for long-term success but also requires more time and effort. Plus, the results aren’t always guaranteed. Still, if you put in the work (and persevere), you should be able to build a strong and engaged following that can lead to more opportunities on the platform.
1. Be Consistent
Sure, TikTok is filled with stories of creators going viral with their first videos or a random video they posted a few years back. But can you truly rely on an algorithmic stroke of luck if your goal is to build a dedicated TikTok following? Absolutely not. Take matters into your own hands. Create lots of content and upload it regularly. The more content you have, the greater the chances of it landing you on For You pages worldwide.
Of course, maintaining consistency doesn’t mean posting just anything for the sake of posting. You still need to keep your videos high-quality and engaging. After all, it’s not enough for your video to just appear on someone’s For You page. It has to interest them enough to visit your profile and hit the “Follow” button.
2. Create a Content Strategy
TikTok might’ve once been a fun and quirky platform where silly and spontaneous videos could go viral left and right. But that’s no longer the case for most users. Now, you need to approach content creation in a more structured and organized way if you want to grow your audience gradually and organically.
But what does this approach entail?
It entails a well-thought-out content strategy. You must consult your TikTok analytics to see which content resonates with your target audience and when the said audience is online. This is the only way to post the right type of content at the right time, thus boosting your chances of gaining new followers. Your content strategy should also include some valuable optimization techniques, such as adding trending hashtags, inserting captions for a wider reach, and including a call to action (CTA) at the end of your video.
3. Keep TikTok Trends in Mind
Trends are huge on TikTok.Whether it’s a new viral sound, song, or challenge, something new and exciting is always popping up on the app. If you want to know how to get more followers on TikTok, the answer is simple – keep up with the trends. Find a new and creative way to use a popular sound or create one from scratch; anything that will get more eyes on your videos and more followers to your profile.
How to Get More Followers on TikTok Quickly
Given the sheer number of creators vying for attention on the app, it shouldn’t be surprising that organic TikTok strategies sometimes fail to produce results. When this happens, creators often get discouraged and even quit the app. But you should never quit before exhausting all the options. And you still have the paid route left to explore.
This option guarantees near-instant success and will give you the encouragement you need to keep on going. Here are the top three methods to gain more followers on TikTok quickly involving paid advertising.
#1 – Use TikTok Advertising
Interestingly, TikTok didn’t offer an advertising option for quite a while. However, once the platform introduced one, it quickly gained in popularity. Why? Because TikTok ads appear on the For You page just as any other video, giving them a natural and integrated feel. This means that users are more likely to engage with TikTok ads compared to ads from other social media, as the latter appear more intrusive.
And let’s not forget how well the TikTok algorithm does its job. As a result, your ad(s) will be well-targeted and only reach people likely to be interested in your content, products, or services.
#2 – Rely on TikTok Collaborations
OK, this method might not be a paid one per se, but it usually involves some kind of financial exchange. If you’re looking into how to get more followers on TikTok for the sake of your business, this might be the route to take.
You can send your products (or offer your services) to TikTok influencers with a larger following in exchange for a tag, shoutout, or review. If all goes well, this exchange should result in lots of new followers for your profile.
#3 – Buy New Followers
Buying followers on TikTok is the only method that guarantees an instant follower count boost, no questions asked. Though this method is frowned upon by some, the truth is that it can be highly effective when done right. Best of all? It can be effective both instantly and in the long run.
How?
The “instant” part probably requires no further explanation – you get new followers as soon as you use the TikTok growth tool. As for the second, a higher follower count makes your profile seem more credible and popular. The result? Visitors will be more likely to become followers to see what all the fuss is about!
