General Motors India is expecting a growth of around eight per cent in its sales in North East market this year even as the overall car segment is witnessinga steep fall across the country in the recent months.
"North East is an important and emerging growth market for General Motors. In terms of sales, it contributes as much as 32 per cent of the total sales in the Eastern region with Assam contributing a major part of the share," General Motors India Vice-President P Balendran told.
At present, the North East (NE) contributes three per cent to the total sales of the company annually, he added. GM India had clocked a total sales of 92,435 units during last year.
When asked about the company's expectation from the NE,Balendran said: "It's growing at a rate of five per cent evenin these tough market conditions and is expected to grow around eight per cent overall by the year end of 2013."
Assam contributes the highest at around 60 per cent ofoverall sales in the North East region. Talking about the models, he said the small car Beat andthe newly launched Sail hatchback and sedan continue togenerate good demand in the region.
"All our models, regardless of the fuel type, havesignificant demand in the North East. In Assam, diesel andpetrol both are accepted well," Balendran said.