Honda Motorcycle and Scooter India (HMSI) on Wednesday launched a new scooter, ACTIVA-I, priced at Rs 44,200 (ex-showroom Delhi), its most affordable model in the segment.
The gearless scooter powered by a 110cc engine will be available for sale across the market by the end of the month.
The company is positioning the new model as a personal compact scooter. Commenting on the launch of the new model, HMSI President and CEO Keita Muramatsu said: "As a leader in the automatic scooters segment, Honda's entry into the personal compact segment with ACTIVA-I is its next strategic step towards reinforcing its market leadership."
HMSI currently has three other gearless scooter modelsDio, Activa and Aviator all powered by 110 cc engines, pricedbetween Rs 44,718 and Rs 53,547 (ex-showroom Delhi).