Luxury carmaker Volvo Auto India on Saturday launched crossover vehicle V40 Cross Country, priced at Rs 29.15 lakh, in Gujarat and set the sales target of around 120 units across India this year.
"The V40 Cross Country is all set to create a new benchmark in the premium segment in India, and we have set the sales target of 120 units across India this year," Tomas Ernberg, Managing Director of Volvo Auto India, told reporters here.
"The consistent growth of young and upmarket luxurycar buyers as well as rich middle-class Indians has fuelled the growth of high end and premium segment in the car industry," he added.
"The V40 Cross Country will attract the new generation of young upmarket Luxury car buyers in India, primarily because it offers high-end technology, driveability and safety.
The vehicle is parallel to none in this price bracket," Sudeep Narayan, Marketing and PR Director at Volvo Auto India, said. Priced at Rs 29.15 lakh in Ahmedabad (Ex-showroom),the car will be retailed through dealerships.