German sportswear maker Adidas is hopeful that Indian fitness enthusiasts will drive the growth trajectory of its brand ‘Reebok’ as it plans to expand network in tier II and III cities of the country.
“For the coming financial year, we are very positive about the prospects of Reebok. We have invested lot since last year and it has started showing results,” Managing Director, Adidas Group India, Dave Thomas said, without delving into projection figures of 2015-16.
The company also expects to drive on its key brand ambassador, cricket ace Mahendra Singh Dhoni.
Thomas was in town to launch the new ‘Fit Hub’ store. The company is converting Reebok stores into ‘Fit Hubs’ to give a chic look to its products.
“We have converted our stores into Fit Hubs. Also, as far as presence in newer markets is concerned, we are going very strong,” he said.
Thomas said looking at the sales during first two months of this calendar year, the upcoming fiscal looks promising.
“We are focusing on tier one cities and also extending into tier two and three cities. The awareness about fitness is very high and increasing in the Indian population. Goa is an example,” he added.
The company has a total of 300 stores, including 129 ‘Fit Hubs’ and targets to open 30-40 new outlets in upcoming financial year.
Thomas said the ongoing World Cup Cricket is also a driving force for sales.