Lenovo launches Yoga 3 pro tablets to expand market share

New Delhi, PTI | Updated : 25 February 2015, 06:33 PM

Betting big on the tablet segment, Chinese technology giant Lenovo today said it will launch a slew of products in the coming months as it looks to expand its share in the Indian market.

Lenovo, which ranks fourth in the tablet market here, said it has about 10 per cent of the market share (in terms of sales as per research firm GfK).

“We believe the market will grow further. Be it commercial, like the education and BFSI segment or consumers, tablets will continue to do well,” Lenovo India Director, Tablet Business Unit, Rohit Midha told PTI.

He declined to comment, however, on the market share the company is targeting.

“We will launch new devices across the price range and form factors that appeal to customers. We are showing the products that we displayed at the CES in Las Vegas this year and we will bring them to Indian customers as well,” he said.

According to research firm IDC, vendors shipped a total of 0.96 million units of tablets, posting a quarter-on-quarter growth of 3.6 per cent in the October-December 2014 period.

Domestic firm iBall led the market with 15.6 per cent share, followed by South Korean giant Samsung (12.9 per cent), Datawind (9.6 per cent), Lenovo (9.4 per cent) and HP (8.7 per cent share).

Globally, Lenovo is the third largest tablet vendor after Apple and Samsung with 4.8 per cent share in the December quarter.

Priced at Rs 1,14,990, Lenovo today launched Yoga 3 Pro, which is one of the slimmest ultrabooks available in the market. The tablet will be available at select Lenovo and Croma stores in India.

The company also showcased its TAB 2 A7-30 (priced at Rs 11,800 (3G) for this month launch), Yoga Tablet 2 Pro, Yoga 2 AnyPen and products in the ThinkPad series.

First Published: Wednesday, February 25, 2015 06:31 PM
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