In a dramatic stunt promotion worthy of a latest Bond movie, British car-maker Jaguar on Wednesday launched its new XF compact sports saloon over River Thames.
According to experts, this was the world's first dramatic 'high-wire drive' on water with cables just an inch thick.
The car crossed the heart of London's business district over the Royal Dock in London's Canary Wharf.
The stunt was performed with the help of Jim Dowdell who has worked in Bond and Bourne series as well as Indiana Jones.
He drove the all-new Jaguar XF 240metres across a high-wire to demonstrate the new XF's lightweight aluminium-intensive construction and agility.
According to a Jaguar spokesman, 'The dramatic drive across two 34mm-diameter wires suspended high above water, highlights the lightweight and agile credentials of the new XF.'
With the launch, Jaguar plans to take on German rivals BMW and Mercedes-Benz. The car is being built at Jaguar Land Rover's Castle Bromwich factory in Birmingham.
It will make its official global debut at the New York motor show on April 1, 2015.
Features of the car includes:
1. A 'business class' level car, it promises comfort and refinement.
2. It supports new generation of frugal engines i.e. new 2.0litre 163 horse-power Ingenium diesel to a 380 horse-power V6 supercharged petrol.
3. It is 80kgs lighter than its rivals.
4. It has a fuel efficiency of more than 70mpg with CO2 emissions of 104g/km (lowest CO2 emissions of any non-hybrid model in the segment).