In a unique way of promoting a film, the makers of 'Once Upon A Time In Mumbaai Dobara' have planned to promote it during the Indo-Pak Champions Trophy match in the UK.
Akshay Kumar will travel to Birmingham (UK) to watch the much anticipated India-Pakistan match which will be played on Saturday.
Currently, Akshay is holidaying with his family in New York and he will cut short his vacation for the match.
Akshay is known to be an ardent cricket lover in real life and his character (Shoaib) in the forthcoming film 'Once Upon A Time In Mumbaai Dobara' will be seen as a powerful don who wields the power to influence a cricket match.
The film, set in the 80s, will see Akshay essay the role of a cricket-loving gangster and the makers, keeping with the essence of the film and Akshay's role, thought it was a great idea to promote the film during the match.
"As a company known for pushing the envelope on marketing, we will have our Shoaib attending the India-Pakistan match at Edgbaston. Cricket is a perfect fit with his character in the film, as evidenced in the film's first trailer as well," Balaji Motion Pictures CEO Tanuj Garg said in a statement here.
The film, directed by Milan Luthria and produced by Balaji Motion Pictures, stars Akshay Kumar, Imran Khan, Sonakshi Sinha and Sonali Bendre.
It is scheduled to release on August 15 (Independence Day).