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Shraddha Kapoor launches maiden fashion line

New Delhi, PTI | Updated : 25 March 2015, 09:11 PM

After acting and singing, Shraddha Kapoor has added another feather to her cap, by turning designer as she launched her maiden fashion line.

The 26-year-old “Ek Villain” star debuted her new collection titled Imara on day one of the Amazon India Fashion Week (AIFW) here.

Imara is a contemporary rendition of the conventional. A modern Indian adaptation of classics, from once upon a time.

Experimenting with ethnic designs, it offers a refreshing take on fashion, for the young and the stylish. it is aimed at the new Indian woman, who is smart and independent, open and free.

The theme behind the creations is fantasy, which is evident from the advertisements that feature her channelling characters like Thumbelina and Little Red Riding Hood.

The silhouettes are western with a dash of Indian prints.

The clothes will be exclusively available on

First Published: Wednesday, March 25, 2015 09:07 PM
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