Oscar-winning Australian actress Nicole Kidman has been appointed as the global brand ambassador of Abu Dhabi-based Etihad Airways’ new campaign.
On the new TV commercial, the 47-year-old Hollywood beauty is both the star and narrator of the feature, which will be shown on global TV stations and social media.
The still versions of the campaign will appear in print digital and on outdoor channels.
The TVC was shot onboard Etihad Airways’ new flagship Airbus A380 and in locations around the world, including various landmarks in Abu Dhabi.
The TVC also features a digitally created scene of Kidman in the interior of the soon to be opened Louvre Abu Dhabi, celebrated architect Jean Nouvel’s futuristic and awe-inspiring showcase of modern architecture, influenced by the light and geometric patterns of the Emirate.
“This new campaign has succeeded brilliantly in bringing our unique brand and service ethos to life on film, in print and on digital channels.
“Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance - values which form the foundations of the Etihad brand,” Peter Baumgartner, Etihad Airways Chief Commercial Officer said.
The opening scene shows Kidman flicking through the pages of an inspirational novel at the Strahov library, with subsequent sequences showing the actress enjoying the cabins and service offerings onboard Etihad Airways’ new A380.