Ekta Kapoor, who is also known as the TRP queen of showbiz industry, has undoubtedly changed the face of Indian Television with her shows like Hum Paanch, Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Kasauti Zindagi Ki and Kahiin To Hoga.
And after entertaining the audience with her daily soaps and movies like Shootout at Lokhandwala, The Dirty Picture and Ek Thi Daayan, Ekta has clearly stated that she knows the nerve of viewers.
Lately, Ekta Kapoor ventured into digital medium with her app ALT Balaji where she is presenting content for the young generation.
From TV to films to digital medium with ALTBalaji, Ekta has successfully moved through different mediums and the producer says it helps her cater to different sensibilities
Talking about the same, the entertainment queen said that given the love she has for telling stories, it is a great opportunity that she got to try her hand on all the three mediums.
"I don't know about versatility but I just believe that. I like telling a lot of stories I probably have told more than anyone else. There are more than 1 lakh episodes on television, but I definitely believe that every story chooses its medium and I am lucky I have the opportunity to do all three. I don't think I am the only person who has dabbled with all 3 mediums but probably the only person who at least got a chance to do that," Ekta was quoted as saying.
Ekta's production house Balaji Motion Pictures has backed a number of unconventional films such as Love, Sex Aur Dhoka and Lipstick Under My Burkha. However, she is often quizzed about not working with A-listers on silver screen.
To this Kapoor replied that it is the big budgets and busy schedules of actors have kept her away from working with big stars.
"It is not about the access to the stars. We have not made films with Salman (Khan) or Shah Rukh (Khan) because at this point if I have to spend half a year in planning a film with a big star, it would require certain effort. We have got into an eclectic mix of films. Access doesn't always mean... You could have picked up a phone and called them. It is not that we are making a big star INR 100 crore proposal," Ekta said.