Bollywood actor Akshay Kumar on Monday started a new venture with entrepreneur Raj Kundra and his wife Shilpa Shetty.
In the new partnership, Akshay and Raj Kundra will launch a Best Deal TV, a celebrity-driven 24×7 home shopping channel.
The free-to-air channel will commence from March 18 and will be available across all major cable and DTH platforms as well as online.
The channel has inked endorsement deals with major A-list celebrities and top TV stars in the country.
It will also feature several categorised including Lifestyle, Home, Fashion, Health & Beauty.
At the launch, Raj Kundra said, “We are pleased to launch a new and unique home shopping channel on which our products will be exclusive, aspirational and above all, affordable.”