The Durex 'ad' comes with caption "Better Protection Than Delhi Police"
New Delhi :
Durex, a condom brand of Reckitt Benckiser (RB), is known for its sense of humour in their adverts. Many of these adverts feature puns and digs at recent events used to promote their brand. So when a Durex 'ad' making a cheeky remark at the expense of Delhi police, started circulating online, many took at it to be genuine.
The image features an 'ad' with the caption "Better Protection Than Delhi Police", along with the Durex logo in the bottom-right corner and the hashtag '#ShameOnDelhiPolice'. The poster went viral on social media and was shared by many known people.
Delhi Police has faced a lot of criticism for their role during the recent incident of violence in Jawaharlal Nehru University (JNU) on January 5. It has been alleged that police did not act as masked mob entered the campus and targeted students and teachers.
However, as the image went viral on social media, Durex refuted these claims. Durex, through its official Twitter handle, stated that the company was not affiliated with the advertisement.
"RB had not issued any posts or insertion in the social media linking Durex with recent agitation. Individuals have used images of Durex brands on their own volition," the tweet said.
RB had not issued any posts or insertion in the social media linking Durex with recent agitation. Individuals have used images of Durex brands on their own volition.— Durex India (@DurexIndia) January 10, 2020
So it seems that while the image may well be a brilliant work of 'creativity', it is not an official advert by Durex.