Flipkart’s ‘The Big Billion Days Sale’, one of the biggest online sales of the year, is set to begin on Tuesday and will be opened up exclusively for Flipkart Plus members at 9 pm. Flipkart Plus is the company’s loyalty programme that offers a number of benefits such as free priority shipping, early access to promotional sales, and more. For the rest, it will be opened from 12 am on October 10 until 11:59 pm on October 14.
With the festive season just round the corner, Flipkart will line up new launches across categories and dish out discount offers to woo consumers. Buyers using an HDFC bank debit or credit card can avail of a 10 per cent discount and this offer will be valid on EMI transactions as well.
The company has roped in celebrities such as Amitabh Bachchan, Virat Kohli, Deepika Padukone, Ranbir Kapoor, Diljit Dosanjh, Mahendra Singh Dhoni to promote the Big Billion Days Sale.
The Walmart-backed Flipkart’s sale will roll out in phases. The sale will open up for TVs and appliances, furniture, smart devices, fashion, personal care, lifestyle, and other categories. Mobile phones along with other gadgets and electronics will go on sale from October 10 at 9 pm for Plus members.
Flipkart has revealed that under the “Crazy Deals” sale, the Samsung Galaxy S8 will be available at Rs 29,900 with a no-cost EMI option starting at Rs 3,333 per month. Additionally, the Lenovo K8 Plus will be on sale at Rs 6,999, while the Moto Z2 Force will cost Rs 17,499. Some Honor smartphones will also be discounted like the 3/32GB and 4/64GGB variants of the Honor 9N, which will be available at Rs 9,999 and Rs 11,999, down from Rs 11,9999 and Rs 13,999, respectively. The Honor 10 will get a discount of Rs 8,000 and will be priced at Rs 24,999, while the recently launched Honor 7S will be available at Rs 6,499. The Honor 7A and the Honor 9i will be discounted by Rs 1,000 and Rs 2,000 discount respectively during the sale and will be available at Rs 7,999 and Rs 12,999 respectively.
About 20 million people are expected to shop on various e-commerce platforms during the festive sale next month, translating into sales of around $ 3 billion for players like Amazon and Flipkart, according to a report by research firm RedSeer.