Prime Minister Narendra Modi’s Independence Day speech will be streamed live on the Google homepage. Public broadcaster Prasar Bharati has signed a pack with Google for livestreaming the event.
“Apart from what we normally do, which is going live on TV and livestreaming on Youtube and so on, we will also have the livestream available on the Google search homepage,” Prasar Bharati CEO Shashi Shekhar Vempati told PTI.
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“Livestreaming has now been going on for a few years. Last year it was a million plus views, Republic Day was 3-4 million views. That is the general trend. This will take it to the next level altogether,” Vempati said.
“We have dramatically increased our digital presence. We have now 37 plus active Youtube channels which are uploading content from across the country, different languages, different regions.
“We have 250 plus Twitter handles across the network of all our regional news stations, All India Radio stations, Doordarshan Kendras. All of them are actively uploading on social media. This is part of our broader effort for a digital connect,” the Prasar Bharati CEO said.
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The Prime Minister’s speech will be also aired on All India Radio in about 20 different languages through the day, he said.
Vempati said a new version of the All India Radio news android application has also been launched which not only has the news bulletin in all the 20 plus languages and the livestream of the various All India Radio stations, but also has AIR’s external services.
(With inputs from PTI)