The BJP unit here has put up posters of its poll campaign panel chief Narendra Modi all over the city, which project him as a 'Hindu nationalist' and a patriot.
When asked if it is an attempt to project Modi as a larger than life persona, Mumbai BJP president Ashish Shelar said, "We have done the campaign of Rajnathji, Advaniji and now Modiji. We will take all our leaders to voters. That is my work and that is what we will do. Governance and development
is a key issue and we will campaign on that also."
However, the Nationalist Congress Party (NCP) has compared the BJP to a "leopard" who doesn't change its spots.
"The leopard never changes its spots. In the beginning, it appeared that their campaign will be development-oriented, but now it has become clear what it will be," NCP leader Supriya Sule said.
Modi, in a recent media interview, had claimed his innocence in the 2002 Gujarat riots and said that he is a "Hindu nationalist" as he is born a Hindu.