The Citylights fame Rajkummar Rao has become the face of Prime Minister Narendra Modi’s India Wali Diwali campaign, which is aimed to generate donations for the underprivileged children on the occasion of Diwali.
Rajkummar in a statement said, “It has been a great honour to be part of this campaign which our honourable Prime Minister Narendra Modi ji has started. I believe that Diwali should be a happy festival for everyone. I hope everyone follows this initiative and helps those who need it’’.
Ankit Sharma, director of the video said, “The simplicity of thought here was amazing, and that had to be translated into the visuals as well. The treatment and grammar were thus very simplistic, open, and easy to the eye. Rajkummar brought tremendous credibility to the film and the campaign. He is just too fine with this art and it was evident that he truly believes in the cause that he is supporting.”
This campaign for Diwali encourages donation of clothes, food, gifts to the underprivileged. The video also features television actors including Ragini Khanna and Anang Desai and others.