Chicago's recently opened Mud facial bar has planned to add breast milk to its list of skin-care add-ons in the coming months.
Mud Facial Bar founder Shama Patel said that mothers inspired her to find a vendor so she could offer the purported benefits of breast milk to her clients, ABC News reported.
Patel, who always want to think outside the box, noted that moms are using breast milk for more than feeding their babies, as they also use it on skin.
A quick search for "breast milk facials" revealed a BabyCenter message board thread from 2011 where several moms talked of using breast milk to reduce redness and get acne under control, with one saying that she used breast milk on everything for her little one, from eye crust to diaper rash.
However, Patel admitted the benefits of breast milk for skin benefits are anecdotal as opposed to scientific.
The breast milk add-on, which will cost 10 dollars on top of the 40 dollars treatments Mud Facial offers, is mixed with white clay so it can be applied to the face and dried.
The breast milk comes from milk banks in the Chicago area, where moms are screened by the banks before becoming donors, and Patel gets the milk from the approved women.
Patel thinks it'll be a big hit come summer when women might be looking for a possible way to reduce redness in the face from too much sun.