New Delhi:
'Hospitality', 'Smiles', 'Presentable', 'Skirts' and oh 'Makeup', the policy of the airline companies have, for a long time focused only on how they want women to look and not what they want to be. Breaking free from the shackles of the makeup chain, a British Airline has dropped the mandatory 'makeup' look policy for their female cabin crew members. Virgin Atlantic announced that they will no longer impose the 'makeup' look on their crew members who choose not to. This huge flip in w omen's 'right to self determination' should be a slap for fellow British airline, British Airways, which according to their uniform guidelines from 2015, all BA female crew are expected, as a minimum, to wear lipstick and blusher, to “groom and maintain” their eyebrows and conceal “obvious blemishes … wherever possible”.
Speaking about this change of perception for women, Mark Anderson, who is Virgin’s executive vice president of customer said, ''Our world-famous red uniform is something all of us at Virgin Atlantic are incredibly proud of''.
“As an airline, we have always stood out from the crowd and done things differently to the rest of the industry. We want our uniform to truly reflect who we are as individuals while maintaining that famous Virgin Atlantic style,” he continued. “We have been listening to the views of our people and as a result have announced some changes to our styling and grooming policy that support this.”
In addition to the dropping of mandatory 'makeup' policy, women will also be given trousers as a standard option when they join the airline.
