Johnny Depp latest ad for Dior has been pulled following accusations of racism and cultural appropriation towards Native American people. The Dior ad for ‘Sauvage’ perfumes which debuted on Friday but was removed hours later shows features a Native American dancer Canku One Star performing a dance, while the Pirates Of The Caribbean actor plays a guitar and lights a fire in the desert.
wait so people are actually hating on dior and johnny depp bc of the new campaign that was supervised and co-starred by native americans pic.twitter.com/ixoQ47eNmE— ðŸŒº (@PERlODTBYE) August 30, 2019
Just hours after the ‘Sauvage’ age was launched, critics have lashed out at the French fashion house and the actor for racial insensitivity stating that the word Sauvage translates to "savage" in French which has been interpreted as a derogatory and racist slur to describe Native American people.
"That takes it to a whole other level of ignorance and racism’’ Dallas Goldtooth, of the Lower Sioux Indian Community in Minnesota said of the ad.
Following the backlash, the ad has now been removed from Dior’s social media accounts, with a spokesperson for the brand saying: “The House of Dior wishes to address the strong reaction to the trailer of the new campaign of the Sauvage fragrance featuring a Native American artist performing a traditional Fancy dance.
“This campaign was inspired by the deep and rich Native American culture which the House of Dior holds in highest regard.
“To ensure accuracy and inclusion the House of Dior works closely with Native American consultants, artists, writers and dancers as well as the Americans for Indian Opportunity.”
They added: “The House of Dior has a long-standing commitment against racism or any kind of discrimination and will continue to work with and proudly support organisations which fight against those burdens.”