Fashionista and entrepreuner, Kim Kardashian West recently faced huge backlash over the choice of the name for her brand of shapewears.
Soon #KimOhNo started doing the rounds and people called her out for demeaing Japanese culture by choosing a name that stands for a traditional outfit.
Hence, Kim bowing down to the pressure and criticism has decided to drop the name, 'Kimono' for her line of 'Solutionwears'
“I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me,” Kardashian West wrote on Twitter. “When I announced the name of my shapewear line, I did so with the best intentions in mind.&rdquo
My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.— Kim Kardashian West (@KimKardashian) July 1, 2019
I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.— Kim Kardashian West (@KimKardashian) July 1, 2019
The debate was started on social media by a San-Francisco based videographer Yuka Ohishi. Soon the outcry spread like wild fire. In the days following the brand’s launch, Ohishi tweeted statements like, “Our traditional garment is not spandex. It is not a beach cover up. It is not something you should use to make a cute pun with your name and slap on a trademark.”
After Kim's tweet, Ohishi took to Twitter to share the news. Although dissapinted that no apology was offered, but she was impressed with Kim's decision.
WE DID IT!!!🤯
Kim Kardashian announced on her Instagram that she is changing the name of her brand, #Kimono.July 1, 2019
No apology made, but I’m impressed she made this decision. Let’s hope the new name is a good one...!🙏
"No apology made, but I’m impressed she made this decision. Let’s hope the new name is a good one...!" she twitted.“Given her and her family’s past of appropriating cultures, I had little hope that she would reconsider the brand name,” Ohishi tol to Guardian.
“[Kardashian West] says she has respect for the Japanese culture, but this was just simply not the right way to express that and make ‘a nod’ to it.”
The Kimono, a loose long-sleeved Japanese robe, dates back to the 16th Century and is qorn by all classes and gender.