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McDonald's launches own fashion line with burger prints

Wellington, PTI | Updated : 26 March 2015, 08:32 PM

McDonald's lovers have something to be happy about, as the fast-food chain giant has now launched its very own fashion and lifestyle line.

The brand revealed their clothing collection, which includes thermals, dog jackets, raincoats and willies, with burger prints all over them, at a McWalk fashion show in Stockholm, Sweden, Stuff.com.nz reported.

The products are priced at NZ 60 dollars for home wares and NZ 75 dollars for clothing.

The launch was part of the company's 'imlovingit24' campaign, which included 24 crazy campaigns in 24 cities, including musical burger boxes in Auckland, a giant coffee-cup ball pit in Sydney and a McBike Thru in Copenhagen.

First Published: Thursday, March 26, 2015 08:30 PM
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