Sabyasachi, H&M Collab For New Collection (Photo Credit: Instagram)
New Delhi :
India’s traditional designer king, Sabyasachi has collaborated with fast-fashion company H&M for its new range called "Wanderlust". The collection which will see India’s rich textile, craft and history melted into an athleisure and glamping of H&M will be launched on April 16. Announcing the clothing brand's first global collaboration with the ace couturier, Sabyasachi said,
"I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide.
"Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to 'ready-to-wear' and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life," Sabyasachi said in a statement.
One of the key highlights of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation.
"At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles - a language so stunning, that it permanently altered the fashion and design landscape of the country," Ella Soccorsi, Concept Designer at Collaborations & Special collections, H&M, said.
The collection, which will have both men and women's wear, will be available in all H&M stores in India as well as selected H&M flagship stores around the world and online.
