ITC Launches World's Most Expensive Chocolate Priced At Rs 4.3 lakh/kg; Here's What Makes It So Pricey

New Delhi, News Nation Bureau | Updated : 23 October 2019, 08:31 AM
ITC Launches World's Most Expensive Chocolate Priced At Rs 4.3 lakh/kg
ITC Launches World's Most Expensive Chocolate Priced At Rs 4.3 lakh/kg (Photo Credit : Twitter )

If you are a die-hard chocolate fan, this will entice you. Diversified group ITC on Tuesday launched the world's most expensive chocolate in limited edition and is priced exorbitantly at Rs 4.3 lakh per kilogram under its Fabelle brand. 

Due to its widespread popularity and appreciation, it comes as no surprise that the recipe for chocolate has been subject to adaptation and modification over time, as culinary experts strived to create the perfect cocoa-based treat. As with all other gastronomical delights, the price of chocolate is linked directly to its exclusivity and quality.

Fabelle Exquisite Chocolates 'Trinity - Truffles Extraordinaire' - has also entered into Guinness World Records to become the world's most expensive chocolate.

 

Co-curated by France's  Michelin Star Chef Philippe Conticini and Fabelle's Master Chocolatier, Fabelle's 'Trinity - Truffles Extraordinaire' box is priced at approximately Rs 4.3 lakh per kg, ITC said in a statement. "We at Fabelle are extremely happy for setting new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the Guinness World Records feat," ITC Chief Operating Officer - Chocolates, Confectionary, Coffee and New Categories - Food Division Anuj Rustagi said. The limited edition offering will be encased in a hand-made wooden box,  containing 15 truffles, each weighing approximately 15 grams.

Before Trinity - Truffles Extraordinaire came into being, the delicious Chocopologie by Knipschildt, Noka Vintages Collection, Delafee were some of the most expensive chocolates till date.

 This sweet treat will be available in made-to-order box priced at Rs one lakh inclusive of taxes, indeed a fancy gifting idea for Diwali. 

First Published: Wednesday, October 23, 2019 07:56 AM

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