Ghee, a staple food in almost all Indian households has earned attention in the western countries after its fat reducing, cholesterol balancing and healing properties were identified. Used in almost all cuisines from sweet to savoury, this class of clarified butter is something that many have grown up eating.
However, when a Los Angeles based company, 'Fourth and Heart', messed up with the traditional Ghee, mixing it with other oils and called it to grass-fed oil, Indians got furious and slammed the company.
According to the US company’s website, the Ghee Oil they make is made from the milk sourced from grass-fed, pasture-raised cows in New Zealand. Fourth and Heart has also come out of different flavours — Original, California Garlic, Himalayan Pink Salt, and Madagascar Vanilla Bean for the 'Ghee oil'. The company website also mentioned that it aims to 'modernise ancient food staple, starting with ghee.
A picture of the packaged “Grass-Fed Ghee Oil” has now gone viral on social media after Bollywood actress Swara Bhaskar retweeted a photo shared by @BabaGlocal.
A Twiterrati asked "if it is tears of Indians every time they come across such nonsensical crap from the Americans", while some just wanted to pour it down the drain.
This is what they have done to our ghee pic.twitter.com/D1ZfuagHaz— Angry Cussing Baba (@BabaGlocal) February 25, 2019
A consumer tweeted that the ghee oil is "just some random oils mixed together that somehow gave the ghee like texture."
I used this stupid ghee oil thing for 2 years thinking it was actual ghee. I realised last month only that it was just some random oils mixed together that somehow gave the ghee like texture. 😭 pic.twitter.com/bmABPHdQbF— Prachi Bhardwaj (@ThatLegalEditor) February 25, 2019
Indian traditional products have been tampered time and again by US-based companies. In January, Amazon was selling coconut shells on their portal for a hefty price of Rs 1,365.