Vespa Red launched India at price of Rs 87,009
Updated On : 03 Oct 2017,02:23 PM
Piaggio India has launched scooter with a cause - the new Vespa RED scooter in India. The special edition scooter is launched at a price tag of Rs 87,009 ex-showroom (Mumbai).
The Vespa RED is exclusively launched in India, and every unit of the scooter sold will generate USD 50 (approximately Rs 3,277) as a donation to the Global Fund to fight against AIDS in India. The new scooter features only cosmetic changes.
As the name suggests, the Vespa RED gets all-red treatment; it features red paint scheme, seat, plastic panels and alloy wheels. The scooter gets RED chrome badging on the front apron. Apart from that the overall design of the scooter remains the same.
The Vespa RED is the product of a collaboration between Vespa and RED, a charitable organisation.
RED was the brainchild of U2 lead singer Bono and activist Bobby Shriver and came into existence in 2006. It has partnerships with quite a lot of global luxury brands. These brands have premium RED products whose sales contribute up to 50 per cent profits to the Global Fund to fight endemics like AIDS, tuberculosis and malaria.
Since 2006, RED and its partners have managed to raise enough money to help Global Fund serve over 70 million humans worldwide.
A product has to be exclusive to have the ‘RED’ branding.
In the world of automobiles, the Vespa 946 RED is the only one to have an exclusive RED version.
Vespa used to sell the limited edition 946 Emporio Armani in India earlier but it has been discontinued now. The 946 RED, a sibling of the Emporio Armani 946, will not come to India.
The Vespa RED carries a premium of Rs 5,000 to 10,000 over existing Vespa models taking the price tag to Rs 87,009 ex-showroom (Mumbai).
The Vespa RED is based on the monocoque single piece steel body and is available in high definition red colour. The scooter also comes with colour coordinated exclusive merchandise including a helmet, T-Shirt and hat.