ICC To Partner With Facebook, Become Exclusive Digital Content Rights Partner

Dubai, PTI | Updated : 26 September 2019, 04:19 PM
Facebook will also carry post match recaps throughout the rest of the world through to the World Cup 2023. (Image credit: Getty Images)
Facebook will also carry post match recaps throughout the rest of the world through to the World Cup 2023. (Image credit: Getty Images)

The International Cricket Council (ICC) on Thursday announced a partnership with Facebook which will become the exclusive digital content rights partner for ICC global events in the Indian sub-continent. Facebook, a popular social media platform, will also carry post match recaps throughout the rest of the world through to 2023. Facebook will carry a range of digital content across four years including match recaps, in-play key moments and other match and feature content.  

"We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world's most watched sports with one of the world's largest platforms is exciting for the future of our game," ICC Chief Executive Manu Sawhney said.   

Ajit Mohan, VP and Managing Director Facebook India said, "We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology led transformation in cricket."

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The Shashank Manohar-led International Cricket Council (ICC) wants complete tax exemption for all global events happening in India and is still awaiting waiver for the 2016 World T20 held in the country. According to the latest documentation of the July 6 Committee of Administrators (CoA) meeting here, the ICC wants to recover the tax burden for the 2016 event by slashing the BCCI annual share from the ICC revenue. The BCCI is set to seek advice from an English law firm after the ICC threatened to deduct a part of the Indian cricket board's annual revenue share in a continuing tussle on tax exemptions for events held in India.  

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The BCCI legal team has informed the CoA that the Board "ensured all efforts to make tax exemptions to ICC. Prior to this event (2016), these events have always received tax exemptions."

First Published: Thursday, September 26, 2019 04:06 PM
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