'Sir' Jadeja's brand value on the rise after Champions Trophy success

New Delhi, PTI | Updated : 25 June 2013, 05:59 PM

He has improved by leaps and bounds in the last one year and Ravindra Jadeja`s on-field exploits has certainly helped him attract the attention of major corporate houses.

Jadeja, who got the prestigious `Golden Ball` for ending up as the highest wicket-taker in India`s victorious Champions Trophy campaign, has been receiving some attractive endorsement offers from national as well as multi-national brands.

He also played a pivotal role with his invaluable contribution of 33 which helped India reach 129.

"We are currently evaluating the offers. You will soon see some very interesting brands associating themselves with Jadeja," Arun Pandey, whose company manages the Saurashtra all-rounder, stated.

"To match his on-field exploits, Jadeja has also worked hard on creating an image with his hairstyle, handle-bar moustache, tattoos which certainly makes him stand out from the rest of the pack.

"Corporates look for an x-factor in a player and Jadeja as a package is certainly an attractive proposition," a senior official of a leading advertisement firm explained.

Jadeja`s popularity has also increased manifold during the last edition of IPL when his skipper Mahendra Singh Dhoni released the first instalment of `Sir Jadeja jokes` on twitter.

With everything going his way, no wonder that `Brand Jadeja` is ready to hit the market with full force.

First Published: Tuesday, June 25, 2013 05:53 PM
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